VON TV - The Vision of IP Communications

The largest, longest running, most well respected IP Communications event in the industry is back and better than ever!

Conference Sessions

Releasing the Power of HD Communications

Find out how the explosion of HD displays, modern codecs, reliable IP networks, and other social/economic factors is finally resulting in a shift in how we do business and communicate. The promise of cost effective, immersive video communications is starting to be delivered ... Finally.

Speaker(s): Matt Collier Senior, VP, Corporate Development, Lifesize Communications
Amnon Gavish, Vice President of Business Development, RADVISION
Joe Mele, Vice President, Dialogic Media Labs
Moderator: Jeff Paine, President, Area 51 Networks

Business Models for Web TV
Whether it is providing innovative digital marketing through streaming video ads, applications that measure audiences for Internet TV or working with content partners to provide unique programming options to your web TV portfolio mix, Web TV is creating a new industry of vendors, applications and services for the delivery of Video on the Net. Hear about the unique new applications and services these panelists have brought to market and see why you might want to take advantage of the business opportunities in Web TV.

Who is making money off of Web TV services?
What are the applications that help to drive profits?
What are the new technologies driving Web TV success?

Tad Davis

Fred Seibert

Jeff Sundheim

Dan Chu

Moving Content from A to B: Issues and Options
In a world of multiple devices with multiple connections to 'open' Networks and the virtualization of "The Deck", multimedia content delivery is no longer about simply getting it there and billing for it later. It's about dynamically choosing the least cost route and highest margin content sources...transcoding and transcrypting...ingesting from and publishing into multiple destinations simultaneously ...intelligently generating and leveraging metadata for making recommendations and targeting ads...making efficient use of thenetworks at hand..and making sure everybody in the value chain gets paid. Come hear experts from Vantrix, Roundbox, and RealNetworks, discuss the challenges at hand and share best practices. Speaker(s): Jean Mayrand, Co-Founder & CTO, Vantrix Corporation; Vinod Valloppill, Vice President Product Marketing, Roundbox; Moderator: Chris Steck IMTC CTO, and Director of Technology, RealNetworks

Demonstration: Phonolo
Shai Berger, founder and CEO of Phonolo, demonstrates their new product recently launched just prior to VON.x.

Networking Luncheon with the VCs
What makes sense in Venture Capital today? As the market continues the rollercoaster ride, what drives the decisions? What are the opportunities on the minds of entrepreneurs and investors as our industry continues to evolve? Speaker(s): Deepak Kamra, General Partner, Canaan Partners; Fred Wang, General Partner, Trinity Ventures; Eric Zimits, Managing Director, Granite Ventures

Delivering on the Promise of Presence: What do you need?
Presence has enabled applications as simple as instant messaging and systems as complex as entire dedicated networks. What development tools are required to create the next-generation of presence-based applications and services? Do you have the fundamental building blocks you need? If not, where do you find them? This session will explore new opportunities in presence, and the tools you need to deploy them. Speaker(s): Jean Marc Frangos, Senior Vice President, Technology and Innovation, BT; Joe Hildebrand, Chief Technology Officer, Jabber; Wade Vesey Business Development, North America, Movial; Moderator: Carl Ford Community Developer and VP Content pulvermedia

Redefining Hosted Media

“It’s all software these days”, is a popular statement being made by today’s application developers and service providers delivering process intensive IP-based applications. As a service provider, how do you choose what type of media server platform to use? What media requires hardware assisted functionality, such as DSPs, and what functionality can be kept as purely software on the server-based host?

Some areas covered include:

Will an “all software” media server scale to meet my application needs?
Should the application be limited to the server or will other network elements be needed?
Can my hosted application reside in the IP cloud?

Speaker(s): Peter Birkwood, Director of Product Management, Radisys Corporation
Michael Coffee, President & Chief Executive Officer, Commetrex
Brian Peebles, CTO, Dialogic Corporation
Jay Whitehurst, Senior Vice President of Engineering, Movius Interactive Corporation
Moderator: Carl Ford, Community Developer and VP Content, pulvermedia

2008 VON Magazine Innovators Awards
Bill Sell, Publisher and Editorial Director for VON Magazine, announces winners of the 2008 VON Magazine awards for innovation and technical achievements in the industry.

Web Application Servers Discover Voice

The day-to-day workflow processes that drive an enterprise are increasingly being integrated into web-based solutions. However; the opportunities for workflow efficiency and worker productivity come from effective internal communication. How you manage the workflow process using presence, softclients and web applications can have a dramatic impact on a company’s revenue and efficiency. This session will feature selected leaders in the field who will share their strategies on how web-based application strategies can optimize your company’s communication process.

How can web-based services optimize business process while reducing cost and complexity?
What are the leading development environments for web-based collaboration products?
How critical is enterprise portal access to both the technology and business application? How safe is it?

Speaker(s): David Jodoin, CEO, Iperia
Doug Tait, Director of Worldwide Telecommunications Markets, BEA Systems
Bill Tiso, Market Development Manager, Embedded & Comms Grp, Intel Corporation

Identity vs. Presentity
What is the difference between the Identity 2.0 discussion and the Presence 2.0 group? How much information can be helpful to your trusted friends and family and at what point do you take risks? Should your status indicator be a gateway to more profile information? These questions and more will be openly discussed as this panel looks more closely at presence, availability and identity information.

Is there a case where you want to share your identity information without your status?
Has the distribution of identity information helped or hurt presence engines conveying status?
What types of personal information can be made available? What types should?

Jörg Heuer

Jon Peterson

Alec Saunders

Carl Ford

Number Logistics: ENUM, LNP, IPv6 and E911
“What’s in a name”, said Shakespeare’s Romeo. And while phone numbers and URIs are not particularly romantic, they are at the heart of communication signaling today. What is the future of our communications numbering system as we adopt new identities, multiple devices and different ways to be contacted? This panel will be comprised of the enablers that will help define our “addressable” Internet communications future. How important does LNP become in creating and supporting new or existing services? What are the requirements for ENUM and 911 on secondary lines? Will there ever be a global ENUM database to draw from? Speaker(s): Tom Kershaw, Vice President, Next Generation Services, VeriSign, Inc.; Tom Moresco, Principal Product Mgr, Interconnection Solutions, Telcordia Technologies, Inc.; Richard Shockey, Director, Distinguished Member of Technical Staff, NeuStar; Moderator: Patrick Halley, Government Affairs Director, National Emergency Number Association (NENA)

Using Advertising to Supplement Service
The telecom industry is not used to the model of “associated sales”, or in this case – advertising. The “caller pays” model has held through the ages and in some circles of our new world, considered old school. Today the use of advertising and incentives has created new revenue opportunities and is bringing in a new genre of customer. This session will explore new business model opportunities that can generate revenue through advertising, and will highlight several case study examples of how it is doing it in the real world.

Are all calls opportunities for advertising?
Does this business model work for landline as well as wireless?
How do information and directory services fit into the mix?

Lyle Paczkowski

Jim Warner

Grant Lenahan

2.0 This! Rethinking the Service Creation Model
New and creative applications are the key to a vibrant future on the Internet, but what does this mean for communications as a whole? If the new applications are being built on the web, for the web, what does that mean for the traditional service models? Is the application always self contained on a browser or should we expect something more? The session will review today’s web-based development and service creation environments and look at what is needed. Speaker(s): Shirish Andhare, Vice President, Product Marketing, Sylantro Systems; Gines Gómez, Co-Founder and Innovation & Development Director, VozTelecom; Thomas Howe, CEO, Thomas Howe Company; Tim Panton, Founder and CEO, PhoneFromHere.com; Moderator: Alan Quayle, Owner, Business and Service Development

Security

While there hasn’t been the “Armageddon” of IP-Voice security catastrophes yet – there have been a number of attacks and compromises, most notably theft of services, on carrier networks. As such, significant risks remain, particularly considering the fact that business drivers such as IP peering and extending global reach via connecting through the public internet continue to grow, thus increasing risk and vulnerability. This session will discuss the threats that exist for carriers today and some of the approaches that can provide a comprehensive IP-Voice security solution.

What are the top security breaches carriers are experiencing today?
Will security affect the performance of quality or prioritization in a network?
Do new applications create challenges to the network infrastructure and securing communications?

Speaker(s):Bob Bradley Product Line Manager, Security Solutions, Sonus Networks
Martyn Davies Principal Consultant, Dialogic Corporation
Shrikant Latkar Senior Manager, Juniper Networks

NextPoint Networks Presentation
Sri Ramachandran, Chief Technology Officer, NextPoint Networks

Sridhar Ramachandran co-founded NexTone in February of 1998, bringing to the company a wealth of technical and business background in the telecom and datacom industry. His unique insights led to the creation of the Session Border Controller (SBC), a $650M market that fundamentally changed the way telecom operators build out their networks. Mr. Ramachandran became Chief Technical Officer of NextPoint when NexTone merged with Reef Point Systems in January 2008.

Competition Policy
Twelve years after Congress created a national policy to create a competitive marketplace for telecom, industry and government are still fighting over the fine print of competition policy. The players have morphed, but the issues remain the same. How does competition policy evolve in the Internet-enabled, digital world?

Speaker(s): Christian Dippon - Vice President, NERA Economic Consulting
Kevin Minsky - Policy Counsel, U.S. Legal Corporate Affairs, Microsoft Corporation
Michael Pelcovits - Principal, Microeconomic Consulting & Research Associates, Inc. (MiCRA)
Lawrence Spiwak - President, Phoenix Center for Advanced Legal & Economic Public Policy Studies
Moderator: Marty Stern - Partner, K&L Gates

Three Screen Strategies
Your TV set, personal computer and mobile phone all deliver various levels of video. But what lies ahead for the future? The question persists – what makes each of these video viewing experiences useful and compelling? Depending on your location, would you watch the same exact video content from all three screens - or will you be selecting specific content that has been designed, produced, and delivered for that expected device interface? Don't miss this fascinating session on why we would watch various programming on alternative devices.

Is the extent of video quality dependent on the device?
What are the real pro and cons of viewing content from these mediums?
Will advertising models positively or negatively affect audience viewership?

Stuart Elby

Dennis Huber

Russ Sharer

Karl Erik Stahl

Tossing the Digits to Add Anonymity
It’s not necessarily glamorous to talk about phone numbers, but it is interesting to discover that phone numbers have a degree of anonymity that is useful in some applications. With the decline of second line revenue, and some even eliminating their landlines altogether, the opportunities for these “tossed digits” can be a source of new income for service providers. This panel will look at some of the new applications that take advantage of numbers requiring anonymity. What are the applications taking advantage of this surplus of numbers? Does LNP play a role in enabling applications with tossed digits? What is the life cycle of numbers used for anonymity? Speaker(s): Jeff Black, CEO and Founder, TalkPlus Mahesh Lalwani, Founder & CEO, Ccube, Inc. Frank Paterno, VP of Marketing, Intelliverse Moderator: Michael Cerda, Co-Founder and CEO, Jangl

Featured Interviews

Marty Stern of K&L Gates and Christian Dippon of NERA Economic Consulting
Marty Stern, attorney at K&L Gates and VON TV Legal Commentator, and Christian Dippon, Vice President of NERA Economic Consulting, talk with Kevin Shively at VON.x in San Jose about legal, regulatory and property rights issues of importance to the industry.

Interview with Grant Lenahan of Telcordia
Grant Lenahan, Vice President and Strategist, Service Delivery Solutions for Telcordia, talks about their work bringing new levels of targeted services and new revenue opportunities for companies in the telecom industry.

Jeff Pulver speaks with Kevin Shively at VON.x
Pulvermedia and VON founder Jeff Pulver stops by the VON TV booth at VON.x in San Jose and speaks with Kevin Shively about the changes that the event has gone through over the 10 years since he founded it, as well as what's exciting today and for the future.

Interview with Blake Wenzel of Kulabyte
Blake Wenzel, co-founder of Kulabyte, shows the dual-core, Live 2-pass VBR encoding being used for the Official VON TV webcast of VON.x, as well as a quad-core encoder shuttle that has the capability of HD streaming.

Broadsoft Xtended Interview with VP Scott Wharton
Scott Wharton, Vice President of Marketing for Broadsoft, shows several exciting new products launched with partners to integrate new Web 2.0 functionality as a part of their Broadsoft Xtended partner program.

Interview with Jonathan Askin of Brooklyn Law School
Jonathan Askin, professor of Law at the Brooklyn Law School, speaks with Kevin Shively about some of the pressing legal and legislative issues facing the industry today, how much has changed and how much hasn't over the last few years, and what he's doing to help those without a voice be represented in legislative and regulatory matters.

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