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October 29, 2007 • Boston, MA
As hit TV shows, top box office films and all forms of traditional television content migrate to the broadband Internet, there's no doubt that traditional TV programmers and distributors are tackling a new, still-untested mass medium. As the web becomes a major medium for video content originally designed for the TV set, a host of new challenges and opportunities arise for all players in the TV programming world.
Emerging Media Dynamic, in conjunction with Pulvermedia's Fall 2007 Video-on-the-Net conference, is proud to be hosting the second in its New Video Summit series which will provide unparalleled insight into how traditional TV companies are coping with these challenges and exploiting the uncharted opportunities made available through IP-based video delivery. Our first New Video Summit, held in San Jose on March 19, 2007, drew a standing-room only crowd of hundreds of leading executives in the Hollywood, Silicon Valley, Internet, cable, telco and wireless businesses. Watch video from the spring event here. |
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View from Madison Avenue
Will the advertising business model take off on the Internet? If so, how long will it take for Madison Avenue to acclimate to this sudden shift in video consumption? How do networks and program producers view the economics of traditional TV versus web-based advertising?
Paige Albiniak, Contributing Editor, IP Media Monitor (moderator) / Ben Weinberger, CEO and Co-Founder, DigitalSmiths /
Jon Gibs, President, Vice President, Media Analytics, Nielsen Online / Amir Ashkenazi, CEO and Co-Founder, adap.tv / Peter Naylor, SVP, Digital Media Sales, NBC Universal
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